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ELINA BOEVA

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Every brand has a tangible identity and subconscious reach and impact. True power lies in what remains untraceable: When molded in the right ways, the emotional and psychological paths we carve out and links we establish with audiences can grow into lasting, ever-expanding relationships.

That is where I come in. For the past six years, with a consistent focus on storytelling, I have gained experience in brand building, positioning, creative direction and strategy, digital marketing, content creation, and copywriting.

I'm also an editor and culture writer who covers film, fashion, beauty, and art. In my Substack newsletter, The Good Stuff (500+ subscribers), I publish opinion pieces, interviews with artists, and short stories.

Published Work in Family Style

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