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Every brand has a tangible identity and subconscious reach and impact. True power lies in what remains untraceable: When molded in the right ways, the emotional and psychological paths we carve out and links we establish with audiences can grow into lasting, ever-expanding relationships.
That is where I come in. For the past seven years, with a consistent focus on storytelling, I have gained experience in brand building, positioning, creative direction and strategy, digital marketing, content creation, and copywriting.
I'm also an editor and culture writer who covers film, fashion, beauty, art, and design. In my Substack, The Good Stuff, I publish opinion pieces, interviews with artists, and short stories.
Published Work: A Selection
The idea behind the Cuboid has been percolating in Gustav Rosén’s mind for over a decade
The Cuboid and Cuboid+, the world’s smallest power strips, mark Swedish design brand Kord’s electrifying debut. Made from 50 per cent recycled materials and superiorly functional, the inventive products prove that everyday objects can, in fact, be picturesque.
Johan Karrebæk Thun turns tension tangible
In Tension Connection, the up-and-coming Danish designer taps into the innate tension wood holds. The wondrously modular and functional joints-based interior piece poetically conveys Thun’s imaginative instincts as well as his infatuation with mono-materiality.
A piece of the sky within your grasp
Relative Distance, a contemporary design studio founded by industry veterans Roland Ellis and Dev Joshi, makes its dazzling debut with Phase. Simultaneously a lunar light and long-form timepiece, the limited edition artwork is strikingly synchronized with the moon’s real-time orbit.
In the age of intimacy famine, Ruri Kaiseki masters meaningful dining
Spearheaded by Takeda Katsuya Design, Naples’s Ruri Kaiseki restaurant is a place of tenderness and togetherness. Diners are embraced by a magnetic medley of Italian flair and the Japanese philosophy of Kaiseki.
David Lynch’s bottomless paint box
A career spanning the last five decades, David Lynch’s cinematic panache has stood the test of time for a reason. The Lynchian aesthetic, so singular and so peculiar, will continue to live on far beyond the silver screen.
How does a string of light sound? Luca Nichetto has the answer
In collaboration with Matter Made, Italian multidisciplinary designer Luca Nichetto’s Legato lighting system can set the mood for intentional daydreaming anyplace as it adapts to the unique frequency of its surroundings.
Designing the Billet Chair granted John Tree a chance to recenter
Made entirely out of recycled aluminium, the Billet Chair is a testament to how limitations can drive innovation and spark personal growth.
HeFlies: the art of being present
Meet the team behind the gravity-defying pouf HeFlies. What began as a spur-of-the-moment idea has evolved into one of the buzziest, most talked-about product concepts in Milan for a reason.
Marie van der Kroft’s cabinet of curiosities
The Dutch designer on the rise has crafted a wooden, shape-shifting, highly impressionable cabinet that is devoted to and ever-enriched by interaction.
This sofa sets the scene for moments to remember
In collaboration with interior designer Thomas Trad, Heilig Objects has crafted a seating conversation piece that thrives on its ambiguity.
Jacopo Foggini’s Monolite is rooted in family ties
The masterful and unruly design concept originates from a happenstance discovery the artist made with his archaeologist father more than two decades ago.
Radical Honesty
At P.P.O.W in New York, Pat Philips’ dreamlike compositions and eerie juxtapositions meditate on race and class disparities in America.
Behind the Lens
International perspectives and noteworthy women of the past and present are at the heart of this year’s Photo London, which returns this week for its ninth edition.
Alone at Last
Chantal Joffe’s first solo show in New York since 2017 marks a seismic shift in the renowned British-American artist’s oeuvre.
Postcard from Mérida, Mexico
Banana Republic’s 2024 Summer collection is rooted in optimistic escapism. Starring American model Taylor Hill, the brand’s latest campaign transports to sun-splashed spots in Mérida, Mexico.
Suspended Storytelling
Magnum collaborates with literary publisher Granta to mark the tenth anniversary of its Square Print Sale. Riveting tales by writers Sara Baume, Victoria Adukwei Bulley, and Derek Owusu contextualize breathtaking images by 85 Magnum photographers.
NADA New York Turns Ten
For the milestone edition of its art festival, the nonprofit will showcase a unique lineup of contemporary art, highlight a wide array of emerging artists, and host not-to-be-missed cultural discussions.
Saint Laurent’s Cannes Debut
In a fashion-house first, Saint Laurent Productions will present three films at the 77th edition of the Cannes Film Festival next month, featuring renowned directors David Cronenberg, Jacques Audiard, and Paolo Sorrentino.
Light My Fire
Loewe showcases imaginative lamps by 24 international artists for the 2024 edition of Milan Design Week.
Frieze Keeps New Yorkers on Their Toes
The 12th edition of Frieze New York takes over the city with boundary-pushing immersive performances, film screenings, music, and more.
Reflections on Design
A new book illustrates and intellectualizes the placement of works by 16 contemporary design studios within the historic surroundings of Chatsworth House in the Derbyshire Dales.
A Man, a Woman, and a Bag
Almost six decades after its original release, a French New Wave classic is recreated in a new short film for Chanel. Directed by Inez van Lamsweerde and Vinoodh Matadin, the tribute brings together Penélope Cruz and Brad Pitt on screen for the very first time.
Fearlessness Framed
The hidden meanings and influences behind Simone Rocha’s awe-inspiring designs are explored in-depth for the first time in a new book set to be published in September of this year.
Åsa Johannesson’s Web of Rebellion
The Swedish writer and artist takes a layered approach to exploring 27 groundbreaking photographs by LGBTQ+ artists in her first book.
Felix’s Sartorial Spin
The LA art fair joins forces with Dover Street Market to present a collection of artist-label collaborations inside an installation by artist Oscar Tuazon.
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